Beer-keg Christmas tree built

We all have our own methods to mark the festive season, but this beer-lovers dream is certainly a unique way to tap into the festive spirit.

The ‘tree’ is constructed out of 300 beer kegs, sadly empty (Photo: Genesee Brewery)

A 23-foot high beer tower, bejewelled with lights and decorations, is one New York brewery’s take on the traditional Christmas tree.

It took 600 employees of The Genesee Brewing Co. in Rochester, New York, two weeks to construct the ‘tree’ out of 300 steel beer kegs.

The keg tree was the work of Kris Sirchio, the CEO of Genesee’s parent company, North American Breweries.

In true festive spirit, the staff accepted the idea with open arms and chipped in to make the wintery-dream come to life.

Speaking to the Democrat and Chronicle, Mike Gaesser, a Genesee Brewery employee, said, “It was a fun project, we had a ball. Everyone thinks it’s cool and the whole company rallied around it.”

The empty beer kegs are set to be dismantled after the big day and returned to the production line to be refilled.

A public ceremony for turning on the lights is due to take place on Thursday, December 18.