Top 10 alcohol brand stereotypes

Enjoy a glass of Taylor’s Port? Then you are most likely to drive a Lexus, shop at Waitrose and own a pet fish, according to a new consumer brand profiling system.

Last week data analyst YouGov set up a free online profile tool which provides information about the lifestyle of consumers based on their affinity for a certain brand, person or organisation.

Based in the UK, YouGov has built these profiles on information collected from more than 400,000 panellists. The business also works internationally, compiling data from more than 2.5 million respondents in over 11 countries.

If the profiling system is to be believed, your average UK Jack Daniels drinker tends to lean to the political right, spend their time playing computer games or boxing, drive an Audi and shop at Asda.

While the average Dom Pérignon drinker is a 60-year-old male businessman whose favourite meal is lobster thermidor. He shops at Waitrose, drives a Jaguar and on a night in he might settle down to watch Gosford Parkor perhaps put on an album from his singer of choice, Gloria Gaynor.

Sound familiar? What does your favourite tipple say about you?

Click through to see a collection of profiles on some of the world’s biggest brands…

Taylor’s Port

If you enjoy a glass of Taylor’s Port you are most likely to be a man aged over 60 who enjoys watching Countryfile, reading the Daily Express and owns a pet fish..

Gender: Male

Age: 60+

Most likely profession: Engineering

Favourite dish: White bait

Shops at: Waitrose

Drives a: Lexus

Fireball Cinnamon Whisky

With less than £125 disposable income each month, fans of Fireball Cinnamon Whisky are most likely to live in Wales, read GQ Magazine and bank at Barclays.

Gender: Male

Age: 40 to 59

Most likely profession: Media and publishing

Favourite dish: Kachumbari

Shops at: Iceland

Drives a: BMW

Champagne Krug

Those with a penchant for luxury Champagne brand Krug have around £1,000 to spare each month and are likely to enjoy the Formula One, own a dog and read The Daily Telegraph.

Gender: Male

Age: 40-59

Most likely profession: Business

Favourite dish: Roquefort quiche

Shops at: Waitrose

Drives a: Volvo

Blossom Hill

Leaning to the left in terms of politics, Blossom Hill lovers’ most popular pastimes include shopping, beauty, dancing and swimming. Favourite TV shows include Eastenders, Come Dine With Me and Sex and the City.

Gender: Female

Age: 60+

Most likely profession: Healthcare and medicine

Favourite dish: Doughnut

Shops at: Aldi

Drives a: Peugeot

Napoleon Brandy

Generally reserved for men over the age of 60, those who choose to drink Napoleon Brandy enjoy model railway, international news and puzzles. Spy thriller Tinker Tailor Soldier Spy is likely to be among their favourite films.

Gender: Male

Age: 60+

Most likely profession: Engineering

Favourite dish: Venison burger

Shops at: Morrisons

Drives a: Peugeot

Gordon’s Gin

With £1,000 disposable cash each month, those who choose to drink Gordon’s gin are most likely to read The Times and Conde Nast Traveller Magazine, and regularly tune in to watch Bargain Hunt. 

Gender: Male

Age: 60+

Most likely profession: Business

Favourite dish: Black pudding

Shops at: Waitrose

Drives a: Mercedes-Benz

Hine Cognac

People who enjoy Hine Cognac are typically left-leaning in their political views, read the Daily Telegraph and can’t get enough of University Challenge. As with fans of Taylor’s Port, lovers of Hine are also likely to own a fish.

Gender: Male

Age: 60+

Most likely profession: Business

Favourite dish: Roast partridge

Shops at: Waitrose

Drives a: Mercedes-Benz

Smirnoff Vodka

According to YouGov, people who drink Smirnoff vodka are likely to bank with TSB, read The Sun and count Eastenders and the X Factor among their top TV choices.

Gender: Female

Age: 18 to 24

Most likely profession: Telecommunications

Favourite dish: Fajitas

Shops at: Asda

Drives a: Renault

Yamazaki Whisky

Those who enjoy a dram of Japanese whisky Yamazaki lean so far to the left in their political views they are practically falling over, according to the YouGov profiler. They are most likely to read the Guardian, enjoy US comedy The Big Bang Theory, skiing and the odd game of chess, possibly while stroking their cat.

Gender: Male

Age: 25 to 39

Most likely profession: Research and development

Favourite dish: Tempura Soba

Shops at: Waitrose

Drives a: Volvo

Casillero del Diablo

Finally, those who enjoy a glass or two of Casillero del Diablo, from Chilean-based Concha Y Toro, are likely to read the Guardian and read BBC History Magazine, enjoy quizzes, watching the Rugby and count Ian Dury and Slash among their musical heroes.

Gender: Male

Age: 40 to 59

Most likely profession: Engineering

Favourite dish: Gambas Al Ajillo

Shops at: The Co-Operative Food

Drives a: Mercedes-Benz