Tesco slashes price of Champagne to £8

The festive fizz wars have begun and Tesco has thrown down the gauntlet by selling one of its Champagnes for just £8, undercutting Aldi by £1.99.

Louis Delaunay Brut, which usually retails for £25.99, will be on sale at Tesco stores for £8 until 2 December, making it cheaper than many Proseccos and Cavas.

A blend of 50% Pinot Noir, 35% Pinot Meunier and 15% Chardonnay, the fizz, made by Dizy-based Les Roches Blanches, picked up a bronze medal at this year’s IWSC awards.

It is described on the Tesco website as being “lemony fresh with white peach flavours and a citrus zing.”

“This is a quality, award-winning Champagne and to find something this good for £8 on British high streets you’d have to go back at least 10 years,” said Tesco’s Champagne buyer Charlie Craven.

“We’re delighted that we can bring this to our customers at such a fantastic price,” he added.

The price slash follows Aldi’s decision to sell Veuve Monsigny Brut for £9.99 a bottle.

Lidl and Asda also want in on the price war with the former selling its Comte de Senneval Champagne for £9.99 and the latter selling Pierre Darcys Brut for £10.

Earlier this week, we reported that Aldi has slashed the price of its fine wines and spirits by up to 78%.

The German chain is selling Hungarian sweet wine Chateau Pajzos Tokaji Aszu 6 Puttonyos 2008 for £18.99, which it claims has a recommended retail price of £76.