Nyetimber to launch London pop-up

English sparkling wine producer Nyetimber is to launch a pop-up shop and tasting room in London in the run up to Christmas.

Housed at 39C Jermyn Street in Mayfair, the pop-up will run from 27 November until 13 December offering a masterclasses and tastings of the Nyetimber range.

Among the sessions will be vertical tastings of the brands’ Classic Cuvée and Blanc de Blancs.

At night, the pop-up will turn into an events space, with Nyetimber parties planned in collaboaration with luxury British brands including Linley, Floris and Alice Temperley.

To celebrate the pop-up, Nyetimber has partnered with Jermyn Street perfumer Floris to create a limited edition scent inspired by its 2009 rosé.

On 11 and 12 December, the pop-up will run a masterclass on the parallels between winemaking and perfume making.

Led by Floris’ bespoke fragrance manager Penny Ellis and Nyetimber’s chief winemaker Cherie Spriggs, guests will be given a bottle of the limited edition scent to take home.

In addition to its activity in Mayfair, the brand will also be taking over the Wine Pantry in London’s Borough Market throughout December, where it will host a series of tutored tastings and masterclasses.

A number of library wine tastings will also take place at the Wine Pantry’s sister site, the English Wine and Spirits Company in Liverpool Street.

“Nyetimber was one of the first producers of English sparkling wine and the first to plant Champagne varieties in the UK in 1988.

“It’s great to now be the first English wine producer to have a luxury central London pop-up store over Christmas,” said owner and CEO Eric Heerema.

“The takeover of the Wine Pantry is a great opportunity for us to offer our customers a chance to experience why Nyetimber has come to be synonymous with craftsmanship, heritage and the pursuit for perfection,” he added.