Champagne Jacquart takes on London

Champagne Jacquart will launch its first UK media campaign across London next month with the help of city’s ubiquitous black cabs.

Throughout December 200 black cabs and 100 digital screens will display the brand’s latest advertisement, developed by French artist Isabelle Bonjean.

The digital screens, located in the major underground stations across Central London, will feature the advert during commuting hours from 4 to 8pm every day.

The campaign is timed to take advantage of the Christmas party season, a key month for Champagne, and also marks the brand’s 50th anniversary of the launch of its Mosaïc Collection.

Laurent Reinteau, managing director of Champagne Jacquart, said: “The UK is a key market for Champagne Jacquart and this campaign is designed to really push the brand’s visibility. We have secured a significant number of new listings this year through the on- and off-trade and this campaign supports these listings by building consumer awareness and pull through.”