Tesco to trial word cloud wine labels

Tesco has announced plans to host a wine tasting with the aim of creating more customer friendly and cutting edge wine descriptors.

An example of a wine world cloud, which Tesco are going to trial for their wines

The tasting, which is being held later this month, is the first of its kind for Tesco, and will centre around 100 wines from the store’s finest range.

Guests will be asked to contribute ‘wine words’ which will be amalgamated to create a word cloud for each of the 100 wines.

Master of Wine, Laura Jewell commented: “We are aware that all the wine descriptions we use at Tesco come from people who are very close to the wines, whether they are the supplier, the winemaker or a member of the Tesco wine team.

“The team is keen to get descriptions from people tasting the wines with a more impartial point of view.”

Wine by the Case marketing manager, Alison Purdie added: “‘Ratings and Review’ – the peer to peer recommendation function on Wine by the Case – is hugely popular with our customers due to the conversational tone of the language used.

“The idea behind the ‘wine words’ tasting is to generate more everyday vocabulary that we can use when communicating with our customers about wine.”