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Bud sponsorship for NFL at Wembley
As part of a global sponsorship deal, Budweiser will continue to be the official beer served at NFL American football matches at Wembley in London.
The NFL announced an agreement with AB InBev which will see Budweiser and Bud Light served at Wembley for their International Series, with partial pouring rights at bars within the stadium.
Following on from their World Cup sponsorship campaign, reported in the drinks business, Budweiser will be the official beer of the series through to the end of 2016.
The announcement comes in time for the first London match on 28 September between the Oakland Raiders and the Miami Dolphins.
As part of the deal, Budweiser will also be running promotions to win hospitality tickets and operating official Budweiser bars.