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NZ wine industry launches WiSE
The New Zealand wine industry has launched a sustainability scorecard and “reporting tool” to allow producers to measure their level of sustainability.
With 94% of the New Zealand wine industry certified as sustainable and with an on-going campaign to make 20% of its vineyards organic by 2020, the industry has recently launched the Wine Industry Sustainability Engine (WiSE) to record and manage the sustainability levels of over 2,000 wineries from Northland to Otago.
WiSE will ensure that each winery is meeting the standards set by Sustainable Winegrowing New Zealand.
Earlier this year, Sarah Szegota, communications manager for New Zealand Winegrowers, told the drinks business that the trade body was planning to “raise the bar” in its sustainability efforts through a combination of fresh targets, major research programmes and a louder communications strategy.”
Philip Manson, general manager for sustainability at NZ Winegrowers, commented on the introduction of WiSE: “This marks another step forward for the industry.
“New Zealand wineries and grape-growers are committed to growing grapes and making wine in an environmentally and socially responsible way, and have been for a long time. WiSE will make it easier for members of Sustainable Winegrowing New Zealand to record, manage and report on their sustainable activities, and continue to improve their practices.”
The article states New Zealand is trying to “make 20% of the New Zealand wine industry sustainable by 2020”. This is incorrect. Currently 94% of New Zealand’s total vineyard area is certified under a sustainability programme. No mean feat.
I suspect the message has been confused with the Organic Winegrowers of NZ goal for the country to be 20% organic by 2020. You can find out more here: www.nzwine.com/sustainability
We are offering Vineyard Trellising systems for Wine grapes & Table grapes. Interested parties may like to get in touch with us.
The article also uses a Saint Clair Family estate image without permission. Be nice if you asked.
Cheers
Mark