Chile joins Wine in Moderation programme

Chilean wine industry organisation Vinos de Chile has joined an association set up to tackle alcohol-related harm while promoting a culture of wine appreciation.

Called Wine in Moderation–Art de Vivre (WIM), Vinos de Chile’s decision to join the alliance further strengthens strong ties between WIM and South America and “firmly establishes Wine in Moderation-Art de Vivre as the social responsibility movement of the global wine sector”, according to information sent to the drinks business yesterday.

With the Chilean organisation’s membership, approved by the WIM General Assembly in May 2014, Vinos de Chile becomes the national contact point of WIM programmes, while it will become responsible for the planning, co-ordination and accountability of WIM in Chile.

The WIM Programme is a single programme with a common message but has the capacity to adapt to national needs and cultural identities.

“It is a great pleasure to welcome Vinos de Chile to the Wine in Moderation-Art de Vivre programme as we share the key values of moderation and responsibility as applied to the marketing and consumption of wine” commented George Sandeman, president of WIM. “The programme is becoming truly global!”

Vinos de Chile is renowned for its commitment to sustainability, having launched the Sustainability Code of the Chilean Wine Industry in early 2011. Commenting on the organisation’s decision to support WIM, Vinos de Chile president, René Araneda said, “Joining WIM reflects the commitment of Vinos de Chile with sustainability, which includes in its social dimension, the responsibility with consumers.”