Blur bassist poised to enter drinks market

Blur’s Alex James could be preparing to enter the drinks business after applying for the trademark “Britpop.”

The bassist of the 90s band Blur has already made a name for himself within the food industry by venturing into the cheese business.

And now it looks like he could be making his foray into the drinks business after applying to the intellectual property office for rights to the trademark “Britpop”, according to reports by City AM.  

The move has sparked rumours that he could be set to enter the drinks trade with the application, albeit vague, made for both alcoholic and non-alcoholic beverages.

No plans have as yet been confirmed by the musician himself.

The term Britpop was coined in the 1990s and is synonymous with the infamous rivalry between Blur and fellow Britpop band Oasis.

Blur went on a hiatus in 2003 but reunited in 2009 for a gig at London’s Hyde Park.

Since then the band have made sporadic appearances releasing a documentary in 2010 but have not released an album since Think Tank album 2003.

Since scaling back his rock and roll lifestyle, James has become known for his cheese which he produces at his 200 acre farm in Oxfordshire.

“Alex James Presents” is a range of British artisan cheeses including “Good Queen Maude”, “Blue Monday”, “Little Wallop”, “Farleigh Wallop”, and “Goddess.”