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Rhône ads to appear on 100 London buses
Côtes du Rhône are investing in the UK with a Christmas ad campaign which will appear on over 100 London buses.
Using the strapline Think Red, Think Côtes du Rhône, the campaign is designed to help remind wine drinkers of the French wine region in the run up to the key Christmas sales period.
The campaign runs from now until the end of December in the UK, the largest export market for Rhône wines.
The ads will appear on 100 buses in London and reach an estimated audience of 1.4 million ABC1 adults. The outdoor campaign is reinforced by press and online media advertising across the main trade and consumer wine publications in the UK.
In addition to the advertising campaign, Inter Rhône is also launching its own Christmas competition using the newly released Think Red App.
The winner will win a sack full of Christmas presents, including an iPad, which will be personally delivered by Father Christmas this December.
To take part in the competition go to www.rhone-wines.com/thinkred2013.