Let There Be Beer to turn pub landlords into Parkinson

The Let There Be Beer campaign is giving pub landlords across the UK the opportunity to release their inner Michael Parkinson and interview a range of celebrities over a pint of beer.

The initiative, which will be run through social media, aims to recruit pub landlords to interview a range of celebrities. The British Beer and Pub Association (BBPA) and Campaign for Real Ale (Camra) have joined up with the Let There Be Beer campaign to try and find the UK’s most charismatic landlords.

David Forde from Let There Be Beer said: “This campaign reminds people that so often, at the heart of great conversation is a beer. ‘Fancy a beer’ means so much more – it means time spent with friends and family catching up and enjoying a loved ones company. The pub and it’s landlord, is at the heart of every community and we want to give three landlords the chance to ask our celebrity guests the kind of questions that only a landlord would dare to ask.”

Two landlords have already been recruited with the help of Camra and the BBPA, and the third will be sourced through nominations across Let There Be Beer social media. Let There Be Beer will ask for nominations from the nation on who is the Parky of the pub world.

Phase two of campaign will see the shortlisted publicans video entries housed on the Let There Be Beer Facebook page where members of the public will be asked to vote for their winner, who will then go on to interview one of the beer-loving celebrity candidates.

Nominations are being accepted until Friday 29th November, with interviews due to be filmed during January 2014.