Hadley’s Gold heads for national roll-out

UK drinks wholesale business Ooberstock has launched its first national cask ale programme with its latest celebrity beer, Hadley’s Gold – a 4.0% lager designed by Spandau Ballet’s front man, Tony Hadley.

Over recent months, Ooberstock has generated significant interest levels among retailers and consumers with an exciting selection of celebrity beers. These include Mr Trotters 4.0% from Lancaster Brewery and Gladness, a light gold beer designed by the band, Madness, and brewed by Growler Brewery in Essex.

Arran Heal from Ooberstock said: “Cask and craft beer is definitely a great point of differentiation for many pubs and at Ooberstock we aim to be famous for providing our customers with a great choice from this category. Hadley’s Gold is an example of this and we look forward to bringing other exciting brands to market over the next few months.”

Ooberstock has partnered with Kuehne + Nagel Drinks Logistics to distribute Hadley’s Gold nationally and also has an affiliation with the Society for Independent Brewers to help regional brewers increase their distribution around the UK.