Patrón XO Cafe to host Halloween trade night

Tequila Patrón is helping the trade to enjoy Halloween celebrations, with an industry bash on Monday 28 October.

The brand is also holding a ticketed consumer celebration on Thursday 31 October, as it aims to position Patrón XO Cafe as “the ultimate Halloween drink”.

The party will be held at Beat, a venue which has housed the likes of Jimmy Hendrix, Thin Lizzy and The Sex Pistols, and guests will be able to enjoy the talents of London DJs Leo Greenslade and Smutlee.

Explaining the rationale behind the event, Craig Chapman, Patrón brand manager at Cellar Trends, said: “We know that the trade doesn’t always get to celebrate Halloween because they’re so busy working so we wanted to throw an industry only bash ahead of Halloween and give them a chance to indulge their dark sides with Patrón XO Cafe.

“Dark and delicious, Patrón XO Cafe really is the perfect drink for Halloween and we anticipate a big sales uplift around the Halloween celebrations as bar tenders increasingly realise how versatile this liqueur is, perfect as a chilled shot but also great as a cocktail ingredient or in simple serves such as a Patrón XO Cafe and cola.”

For more details on the trade night contact patron@threesixtycomms.co.uk.