Stowford Press launches first-ever TV adverts

Westons Cider has unveiled its first-ever nationwide television advertising campaign for its Stowford Press brand.

The multi-million pound campaign will appear during this summer’s Investec Ashes Test Match series. The TV ads will then continue further until September on Sky Atlantic, Channel 4, Channel 5, Dave, Sky Sports and Alibi, with the aim of reaching 28 million adults.

Ian Lewis, head of marketing at Westons Cider, said: “This advert represents a significant milestone in the 133 year history of Weston’s cider; we have slowly and quietly ‘pressed on’ and built the Stowford Press brand to become the third largest draught cider in the UK, with a reputation of having the finest tasting draught cider made from 100% traditional English cider apples.

“We are extremely excited about our ‘It Men’ campaign as we believe it will appeal to not only our loyal core consumer base but also bring in new consumers that demand a little extra from their drinks. The campaign is integral to an overall up-weighed marketing investment behind Stowford Press”.

The ‘It Men’ adverts will feature a series of ‘heroes’ who will perform minor acts of character, to the backdrop of a speech about true heroic character.

The 60, 30 and 10-second ads will appear during breaks from prime time programmes such as Sky’s Ashes coverage, Homeland, Top Gear, Mock the Week and Grand Designs.

Stowford Press is also the official sponsor of the England Cricket team, who take on Australia in a five match Test series this summer.