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Patrón launches $400 Tequila for travel retail
Patrón Spirits has launched its first ever extra añejo Tequila called Gran Patrón Piedra with a price of almost US$400.
The new product is aimed initially at the travel retail sector, and contains aged Tequila made using an ancient process.
“We’re thrilled about the extraordinary addition of Gran Patrón Piedra to our portfolio of ultra-premium spirits, and our first-ever duty free exclusive,” said John McDonnell, president and CEO of Patrón Spirits.
“Travel retail represents an important and significant sales channel for us, and we’re excited to make this exquisite spirit available first to our valued duty free partners and consumers,” he added.
Speaking about the product, Patrón’s master distiller Francisco Alcaraz commented, “We created Gran Patrón Piedra to offer Tequila aficionados a tasting experience unlike any other.
“Its complex flavor profile and remarkably smooth finish sets Gran Patrón Piedra apart in the ultra-aged Tequila category,” he continued.
As well as its extended maturation – the tequila is aged for more than three years in new American and French oak barrels – the Gran Patrón Piedra employs an ancient and time-consuming production process called “Tahona”.
The name stems from the Tahona stone wheel used to slowly crush the steam-cooked agave.
The resulting juice is then fermented and distilled along with the agave fiber.
Piedra, which means “stone” in Spanish, is created entirely from the Tahona process – one of very few tequilas that is still produced in this age-old way.
The hand-numbered bottle was also inspired by the Tahona stone and the package will retail for around US$389 in the US.
One of the few? Every bottle of Siete Leguas (which is where Patron comes from anyway) is made using stone Tahonas. They’re still pulled by donkeys in the “ancient” way. Also, “ancient”? While pulque has been around a thousand years or so, the most “ancient” tequila is from the 1750’s. It’s been a while since I was in history class, but I believe the 1750’s are not often included in Ancient history.
It all sounds nice though…
We have a bottle of this Tequila and it is phenomenal. It’s Smooth taste keeps you wanting shot after shot.
Sincerely,
Cisco’s Cantina
We at Corazon Azul Spirits carry the oldest tequila brand that ever come out of mexico it is the brand of Hacienda Mexicana EL LLANO that dates back to 1703 and have all the presentations i.e…Silver, Reposado Anejo and Extra-Anejo the Extra-Anejo aged to 4 1/2 years in french oak barrels; We also carry another super Ultra-Premium tequila brends like our own tequila SIN RIVAL that also comes in four presentations starting with the highest rated Silver tequila in the industry with 97 points by tequila.net and it Reposado rested a full 11 months to a three year anejo and a 5 1/2 year Extra-Anejo; We also have another super Utra-premium brand COCULA made famous by the birthplace of the mariachi band “Land of the Mariachi Band”, that also come in its four presentations i.e…Silver, Reposado, Anejo and Extra-Anejo all aged with the similar time periods as tequila SIN RIVAL.
This is an excellent Tequila, however you are paying for a bottle, and box, I will take Casa Dragon over this, the best as rated by Forbes and several food critic’s, it is $125.00 less money and in my humble opinin smoother, in fact, Casa Dragon virtually has no wench factor.