Spitfire Ale announces new comedy partnership

Spitfire Ale has announced a new partnership with comedy duo Alexander Armstrong and Ben Miller in the guise of their popular RAF airmen characters.

Spitfire’s new partnership, which continues the beer’s association with British humour, will see the pair take part in TV advertising and wider on-trade and off-trade initiatives.

Armstrong and Miller will become the Spitfire Ale Ambassadors for two years, making public appearances on behalf of the brand and hey will also become the key focus for a new TV and print advertising campaign.

The RAF pilots are popular characters from their award-winning comedy series. They are known for using stereotypical modern-day street vernacular but speaking with clipped 1940’s accents.

Spitfire Brand Manager Kate Maclean said: “We are very excited to have Alexander and Ben’s RAF pilots as our ambassadors. Spitfire has always been associated with a very British sense of humour, and the characters are an excellent fit for the brand’s personality.

“With this collaboration, we will offer engaging initiatives for licensees and stockists, to appeal to consumers with yet more distinctive Spitfire humour.”

Originally brewed to celebrate the 50th Anniversary of the Battle of Britain, Spitfire Ale has regularly used “cheeky humour” in its marketing and advertising campaigns.

Past campaigns have featured print campaigns with taglines such as ‘Downed all over Kent, just like the Luftwaffe’ and ‘No Nazi aftertaste’. The brand’s trade activity has included giving away ‘free beer for a year’ and ‘one year rent-free’ through its Operation Landlord campaign.