Instagram fuelled Facebook cover for JW

Johnnie Walker has revealed plans to transform its Facebook timeline cover photo into an ever-changing Instagram gallery.

JW Image by Chris Ozer, one of the early adopters of Instagram with over 138,000 followers

A new app has been created by Johnnie Walker on its global Facebook page which allows fans to contribute their Instagram images to the cover photo, potentially showing them to over four million fans.

To launch the app, the Scotch brand has commissioned top Instagram using photographers to take over the Johnnie Walker Instagram feed and co-curate its Facebook Timeline cover photo.

Over the next four weeks the three curators will be taken on four different “brand related journeys”, with exclusive “behind-the-scenes” glimpses into the whisky brand’s world.

Following this, Johnnie Walker fans will be invited to capture Instagram images inspired by the Scotch, with the most striking pictures streamlined to the brand’s Facebook cover photo from late September to form part of an ever-changing gallery of images.

News of the whisky brand’s decision to launch an Instagram account comes just days after the photo-sharing site was said to be flooded with sexually explicit images, causing it to be dubbed “instaporn”.

Curators for Johnnie Walker include:

Johnnie Walker Instagram Profile 1

Chris Ozer, @chrisozer <http://statigr.am/chrisozer> , with over 138,000 followers, was one of the early adopters of Instagram, joining after seeing it used by the founders of Twitter. He will showcase the heritage of the brand by capturing exclusive shots of the Johnnie Walker distillery and Scotland’s landscape.

Phil Gonzalez, @philgonzalez <http://statigr.am/philgonzalez> , is the founder of Instagram community INSTAGRAMERS and has an artful eye for images that he shares with over 103,000 followers. Gonzalez will be given unprecedented access to the glamorous world of F1 through the brand’s sponsorship of the Vodafone McLaren Mercedes team.

Athipan Wongsuebyut, @awnoom <http://statigr.am/awnoom> , with over 162,000 followers, is one of the most influential Instagrammers in Asia, and was recently profiled on the official Instagram blog <http://blog.instagram.com/post/16424047091/featured-instagrammer-meet-awnoom> . Wongsuebyut will journey to Shanghai, one of the brand’s most vibrant markets, to begin his personal whisky journey and capture the launch of a new luxury product.