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Innis & Gunn adds online sales outlet
Scottish brewer Innis & Gunn is launching an online shop this September, allowing customers to order beer straight to their doorstep.
In addition to stocking the firm’s core range of Original, Rum Finish and Blonde beers, the website will sell branded merchandise and limited edition bottles which, until now, haven’t been available in the UK. These will include Independence Day 2012 and Spiced Rum Aged.
The company, which was established in 2003 by brewer Dougal Sharp, has built a reputation for its beers aged in a variety of oak casks.
Sharp, now the CEO of Innis & Gunn, said, “We have an international following on the web; consumers who tune in to every new happening. We created our website to be an information hub for this community initially, as well as newcomers to the brand, but it was always part of the plan to make our beers available to everyone to buy. This is the first step in that process.”
Currently hosting its first pop-up bar to take advantage of the Edinburgh festival season, Innis & Gunn has enjoyed an average growth of 56% year-on-year since its formation and now claims to be the best selling British bottled beer in Canada.
I have been drinking Innis and Gunns’ beer for years and now wish to buy it on Line. My local Sainsbury’s have discontinued selling them and my local Waitrose only sells the 750 ml.. I live near Brighton and am prepared to buy this beer in bulk on line.
I reside in the Acworth/Kennesaw area of Georgia in the U.S., I have only been drinking Innis & Gunn Rum Aged Beer for the past five months, but I am a true fan for life.
The problem that I am having is there is only one store that carries this wonderful beer that I know of in my area, and that store has really inflated the price for a Four Pack of Beer, therefore I would love to eliminate the middle man and his exploitation, by purchasing this beer on my own in bulk on line.
Thanks,
Don