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Slideshow
Gallery: World record falls at GBBF
As the Great British Beer Festival (GBBF) gets into the swing of things with hat day, we celebrate the first full day of activities where a world record was broken.
Nearly 250,000 pints will be sold to roughly 55,000 visitors at the event which opened to the public at 5pm on Tuesday.
The Champion Beer of Britain bar is a popular starting point for people to sample of some of the finest ales Britain has to offer.
More than 800 real ales, ciders and perries, as well as pies and pork scratchings are available.
And there has already been a world record as Keith Deller, the 1983 World Darts Champion, beat the world record for the fastest 301 checkout.
Deller took on the current holder of the record, Dean Gould who holds a total of 36 world records, and 5 times World Champion Eric ‘the Crafty Cockney’ Bristow in front on an impressive crowd on Wednesday at the GBBF.
Dean Gould held the record of 36 seconds for a 301 finish. All three competitors were given 5 attempts to beat his impressive record.
The competition got off to a slow start with Deller, Bristow and Gould all struggling to get close to the current record but it was Dean Gould who impressed first, shaving 3 seconds off his own old record on his last attempt.
But it was Deller who came out the champion with an amazing Bullseye finish to set a brand new World record of 25 seconds.
Organisers CAMRA hope that British beer fans attending the event will sign the petition to scrap the beer duty escalator.
If you are attending today, remember your silly hat!
The different stalls at GBBF start to welcome the public.
More than 250,000 pints could well be sold at the event – judging by the crowds at this bar.
Some of the characters at the GBBF.
The GBBF has 800 real ales, ciders and perries on offer.
Keith Deller, the 1983 World Darts Champion, beat the world record for the fastest 301 checkout.
Everyone is having fun at the GBBF.
David Smith of the Consiton Brewery gets his award, after the No.9 Barley Wine was named as as champion beer of Britain.