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News
Basic Bordeaux sales still rising
Away from the world of the first growths, Bordeaux sales in the UK continue to perform well.
The latest Nielsen report (MAT 21/7/12) apparently shows that off-trade sales have increased by 100,000 cases in the past 12 months, an 8% rise.
This growth matches that of the year before and falls roughly in line with Bordeaux’s overall export figures which have seen a 10% rise between May 2011 and May 2012.
Bordeaux is therefore outperforming the wider wine market, which has apparently seen a 3% decline in the past year, and also France itself, which saw a 6% dip over the same period.
The average price of a bottle of Bordeaux has also risen. Now at £6.45 on average it again sits above the overall average of £4.90 and the French average of £5.58.
Meanwhile, Liv-ex has noted that its Fine Wine 50 has been flat for seven weeks now but has also “resolutely failed” to climb back over 300 points.
The effects of the “summer doldrums” are blamed for this and there are still hopes for a lift when September arrives.
No creo que las ventas del vino de Bordeaux en 2012 en el Reino Unido haya tenido
un aumento de sus ventas. Mas por el contrario, estas deberian haber disminuidas. A
menos que por los juegos olimpicos se hayan disparado por la afluencia del turismo.
I guess this reflects the fact that Basic Bordeaux still offers excellent value for money
More likely reflects recent very good vintages and demand for these wines 2009,2010.
For me, the lower Liv-ex is, the better, as that indicates that top end Bordeaux is cheaper. So the “hopes for a lift” mentioned, are only one side of the coin.