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Mumm launches blanc de blancs
Champagne GH Mumm has replaced its 130-year old Mumm de Cramant cuvée with its newly introduced Mumm Blanc de Blancs.
The cuvée is sourced from grand cru Chardonnay vineyards owned by the house in the village of Cramant in the Côtes des Blancs.
Although all the grapes for the new Mumm Blanc de Blancs come from the same vintage, the cuvée is classed as a non-vintage because of the decision to age the wine only briefly on the lees in order to “accentuate the fresh, citrus flavours of the Cramant Chardonnay.
The house has also sought to emphasise the softness of the mousse by bottling the Champagne under a lower pressure of 4.5 bars, instead of the standard 6 bars.
In tribute to the former Mumm de Cramant, which was originally kept back as a private cuvée, the new Mumm Blanc de Blancs retains the folded down label design in its top right corner to represent the visiting card attached to bottles when they were hand delivered to family friends.
The Mumm Blanc de Blancs, which is being sold through “prestige” on- and off-trade outlets with an RRP of £74.99, marks the first part of the house’s new Expert Range. In time this will also feature a Grand Cru Brut Selection and Grand Cru Blanc de Noirs.