Whisky finding app planned

A new whisky app is in development which will use GPS enabled venue recommendations for your favourite tipple.

The app is being tag lined as “the world’s first whisky app bringing together people, places and products,” but a launch date has not yet been confirmed.

Mark Thomson, director of Dramatic Whisky, is the creative force behind the project as he aims to “bring London and whisky to life.’

The concept is that a whisky you like can be added to a virtual cabinet and the app will show what venues in the area stock that particular brand of whisky.

There is also a membership section that provides invitations to tastings and offers.

Mark Thomson said at The Whisky Lounge event, “The idea of the app is that the complexity around whisky is taken away and things become simpler.

“Less guess work – with the expert tasting notes and less leg work – with the GPS. The idea is that your night out can be simple as the app can find the he right brand and the right venue for your occasion.”

“The Whisky Lounge shows are always bringing new and exciting aspects of whisky to its audiences. The company produces young, forward-thinking events which suited my approach and which will attract the right kind of audience for The Mash.”

A feature of the app which appeal to brands is the use of Augmented Reality to play video and enhance packaging.

Key features of the free app include:

• GPS enabled venue recommendations
• Top shelf distiller tasting notes
• Augmented reality bringing logos and packaging to life with video.
• Social media enabled for constant brand visibility
• Virtual cabinet where you can store your favourites and be offered cocktails and similar whiskies as recommendations
• Mash jukebox