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Rhubarb liqueur coming to UK
A rhubarb liqueur is launching in the UK this spring.
Drinks industry veteran Ylva Binder is behind the creation of premium liqueur, Rhuby.
Rhuby is produced by the addition of sugar and bourbon vanilla beans to juiced Swedish rhubarb stalks.
The liqueur comes from the first organic distillery in Sweden, located in Ylva’s home town of Åkers Styckebruk in the region of Södermanland. The area is famous for its rhubarb harvest and annual rhubarb festival.
She said: “The idea behind a rhubarb liqueur came out of these childhood memories and the lack of presence of this loveable flavour in any well-stocked cocktail bar.
“My memories of biting into a stalk of rhubarb as a child have always stayed with me. I loved it and for me it was a feeling of complete happiness.
“Rhuby is as close as I can get to bottling that feeling – delicious.”
Batch produced and handmade, Rhuby is 40 proof (20% abv).
Other rhubarb flavoured drinks have been launched in the UK market by Magners.
Wow, nice of them to lift the name off of Art in the Age.