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Fine+Rare appoints new CEO

Fine wine merchant Fine+Rare has appointed Graham Sumeray as its new CEO.

Effective immediately, Sumeray (pictured) takes over from founder Mark Bedini who will continue as executive chairman.

Sumeray has previously worked at Diageo for eight years, where he was business development director and subsequently managing director of New Business Ventures division.

Following his Diageo stint, he joined Buckingham Vintners as managing director.

Bedini commented: “Graham’s addition to an already very strong executive board makes it an interesting and very exciting time for us to address new markets and explore new opportunities.

“We’re in a great position to develop the business model further and replicate the success we’ve already had in the UK and Asia elsewhere – our goal is to increase revenues by 300% over the next three years.”

Sumeray added: “I am thrilled to step up to this new role and be part of this exceptional business.

“Fine+Rare has tremendous potential and I’m looking forward to working more closely with Mark to drive the business even further forward following several years of strong growth. What makes me confident that we will succeed is the commitment and enthusiasm of the team here.”

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