ProWein set for record 2012 show

ProWein is set to be bigger than ever next year as rising demand and the ever-growing reputation of the show has led it to open another hall at the exhibition centre in Düsseldorf.

The German wine trade show is expecting over 3,700 exhibitors from around 50 countries at ProWein 2012, with 40,000 individuals also set to attend the show from 4-6 March.

Hans Werner Reinhard, deputy managing director of Messe Düsseldorf, said: “This growing demand impressively underlines the leading position of ProWein.

“The international wine and spirits sector wishes to present a comprehensive overview because ProWein is the only fair to attract international decision-makers across retail worldwide.”

The range structure according to country is to be maintained, while the central Tasting Zone will shift into the newly added Hall 7.1.

Furthermore, the organic wine segment, which has seen steady growth over the past few years will now be featured on a concentrated platform with associations and exhibitors focused on organic wines.

Ralph Dejas, managing director at ECOVIN GmbH, said: “We are delighted at this strong joint presentation of organically produced wines.

“Ecological wines are playing an increasingly important role on the international wine scene.

“Visitors to ProWein can now gather comprehensive information at a glance on the innovations offered by this dynamic segment at its new location.”

More countries than ever are expected to exhibit at the show, which is quickly gaining a top reputation among wine companies.

Alongside the likes of Germany, France, Italy, Spain, Austria and Portugal, the event will premiere wines from Kosovo as well as Brazil, China, India and Japan.

Other newcomers include Fratelli Martini and Gancia from Italy as well as the Irish Food Board in the spirits section.