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Pernod Ricard launches drink drive campaign
Pernod Ricard UK has once again paired up with the Automobile Association (AA) to urge drivers to “accept responsibility” for drink driving.
The third phase of the Pernod Ricard-backed campaign tackles the issue of work colleague drink driving ahead of the holiday season.
The recent AA Populus Panel survey revealed that colleagues are the group most likely to encourage people to have “just one more” when they are intending to drive.
The campaign launches on 1 December and will run over the Christmas period until the beginning of January 2012.
A Pernod Ricard statement said: “We are pleased to continue this campaign to encourage drivers to accept responsibility, particularly over the work Christmas party season.
“This third phase of our partnership continues the Pernod Ricard global focus on anti-drink driving initiatives, which was launched in May 2011 at the Pernod Ricard Responsib’ALL Day, where 18,000 Pernod Ricard employees across the world took part in 24 hours of action to kick-start a series of new anti-drink driving initiatives.”
Edmund King, president of the AA, added: “By continuing our partnership with Pernod Ricard UK we are aiming to raise awareness of drink driving issues around the Christmas period and how consumers must accept responsibility for their own actions, which includes not inadvertently creating pressure or succumbing to it.”