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News
Cabvision offers ads on the go
Cabvision is offering drinks companies a whole new advertising medium through which to target discerning consumers.
Having launched the Know London Channel in 700 London black cabs, the company is now keen to make drinks firms aware of the potential of the initiative.
Cabvision’s Nigel West said: “We needed a way to reach high end alcohol brands to get them to look at the website and see the changes we have made.
“We felt that the drinks business could do this for us and remind brands that we do reach a wide range of ABC1 consumers.”
The existing content has been produced in-house by a small team of film-makers from the world of music, fine art and fashion.
With an average of 16 minutes viewing time, the content is non-intrusive and works without audio. All content is shown with a live BBC News ticker showing latest news, weather and sport.
A Cabvision statement said: “All advertising is fully accountable and with our bespoke system of accounting we can tell you how many impacts your campaign has received and when they occurred.
“The interactive facility on our screens has proved useful for companies and brands wishing to highlight information not easily formatted onto a spot ad. Cabvision currently has up to four channels for brands wishing to showcase in more depth.”