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Grand giveaway from Budweiser
Consumers are being offered the chance to win up to £1,000 through the latest on-pack promotion from Budweiser in the UK.
Anheuser-Busch InBev is offering consumers a one in 60 chance of winning a Budweiser cash card pre-loaded with £10, £100 or £1,000.
The promotion launched this month in the off-trade and runs on 4.5 million Budweiser bottle and can packs.
The promotion will be supported nationally by poster advertising, in-store merchandising and point-of-sale materials.
A national TV, outdoor and radio advertising campaign, which aims to encourage drinkers to “Grab Some Buds”, will also run at the same time as the promotion.
Iain Newell, Budweiser UK marketing director, said: “The promotion supports Budweiser’s ‘Great Times Are Waiting’ positioning by giving consumers the chance to treat themselves or splash out on their mates this summer with their very own Budweiser pre-loaded cash card.
It’s a great way to create interest and excitement around the brand and gives consumers a desirable prize mechanic that will drive footfall into retailers and increase rate of sale.”
Alan Lodge, 13.06.2011
A one in sixty chance, I really don’t know how they can claim that. I haven’t heard of a single winner, not even for a lowly tenner. And it’s been running for a couple of weeks now. A promotion to steer clear of methinks, unless of course Bud happens to be your chosen tipple anyway.