Newcastle Brown Ale breathes again

A new lease of life is being breathed back into Newcastle Brown Ale with a campaign that celebrates canny Geordies.

For the months of March and April, a poster and print campaign will aim to lure in 30-year old plus urban lager drinkers with promises of "The one and only drink that delivers refreshmentaste" and "The one and only drink that delivers flavoured freshment".

Titles such as Metro and The Sun, as well as men’s magazines such as Stuff and Four Four Two will be targeted.

“The new campaign pays respect to the brand’s canny heritage while highlighting its benefit of delivering both flavour and refreshment through canny win-win language,” said John Edwards, marketing director at distributor Jygsaw Brands.

Ben McFarland, 31, 03.2011