Youngs sticks its neck out

Young’s is giving its bottle conditioned range a boost in March with the addition of a prominent neck collar containing an information booklet.

All of the bottles in the range, which includes Young’s Bitter, Special London Ale and London Gold, will be adorned with the "CAMRA Says This is Real Ale" stamp of approval logo and educational information about bottle conditioned beers and what makes them so special.

The booklets also contain recipes which use Young’s beers such as a Beer Fondue and Mussels in Beer, plus details about the ingredients which include 100% British Farm Assured Barley and accredited natural mineral water.

Chris Lewis, marketing director for Wells and Young’s said: “We have a saying: ‘all beers are not created equal’ and we are on a mission to shout about this Young’s point of difference to all premium bottled ale drinkers.

"Young’s beers are literally alive with flavour as they contain yeast which makes them the closest drink to cask conditioned beer which can be bought in the off-trade. The yeast creates a natural carbonation which means a fresher tasting beer for consumers.”

All Young’s beers have been awarded the "Red Tractor" mark which guarantees the barley used is grown on assured farms in the UK. 

Lewis added: “Not only will consumers be able to learn what makes Young’s beers so exceptional, but they will be safe in the knowledge they are supporting British farming.”

Ben McFarland, 28.02.2011