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Tiger stalks young urbanites
Tiger beer is currently rolling out the second stage of a national campaign entitled “Know the Not Known”, designed to reward consumers’ curiosity with entry to exclusive Tiger-supported events.
The campaign, run by senior brand manager for Tiger Beer Jason Wills, aims to drive consumers to Tiger’s Facebook page.
The campaign will communicate with the target audience of 20-something urbanites through a range of channels, keeping social media at the heart of everything.
Partnerships with publications like VICE magazine and Dazed and Confused aim to create a certain level of street-cred and “create a lasting sense of intimacy with the Tiger brand”.
Jason Wills will talk in greater detail on how to communicate with the new marketing-savvy consumer at the drinks business Annual Conference on Monday 28 February in London.
For further details go to www.dbconference.co.uk
db, 21.02.2011