This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Final day of Early Bird ticket offer for DB Conference
Today is your last chance to snap up reduced-price "Early Bird" tickets for the fifth annual Drinks Business Conference: Reinvention in the brave new world: chasing the new consumer.
Delegate sales have peaked this morning so don’t miss your chance to take advantage of the Early Bird offer. Call +44 (0)207 803 2437 or book online here to reserve your place for the event on Monday 28 February.
Join a stellar panel of speakers to discuss the following topics:
· Reinvention in the brave new world of drinks
What is the brave new world of drinks? Where are we headed and what are the implications we need to come to terms with if we want to survive and thrive?
· Identifying the new consumer
Who is the new consumer and what does this means for the wine / spirits categories in terms of tracking consumer trends and developing successful strategies?
· Reaching the new consumer
Co-created own brands, a stronger sense of responsibility, loyalty culture and consumer spending futures. What lessons can be learned from other fast-paced industries?
· The role of social media
How do we build relationships that are relevant to the consumer’s new social media and technology world?
· The Patrón story
A case study investigating how John McDonnell, COO at Patrón, increased the brand’s profit from $75m to $450m in six years through connecting with the consumer
Click on the links below to read about our speakers:
John McDonnell – COO – The Patron Spirits Company
Richard Brown – founder – Cognosis
Robert Joseph – author/founder – Do I Like It?
Jillian MacLean – founder – Drake & Morgan Group
James Espey – founder – The Last Drop Distillers
Manfred Abraham – brand strategy director – Interbrand
Neil Morris – director of innovation – Engine
Paul Richards – founder – Be Like Water
Don’t forget today is the last chance to get Early Bird tickets: click here now to book your place and to view the full schedule and list of speakers, or call Lewis O’Sullivan on +44 (0)20 7803 2427 or Marinel FitzSimons on +44 (0)20 7803 2437.
db, 28.01.2011