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News
Utrans Wines expands and builds wine museum
Utrans Wines are starting work on a wine museum to sit alongside its head office in Xiamen in southeastern China.
It is hoped the new facility will be finished at the beginning of 2011 and will be the first of several wine centres designed to educate Chinese consumers.
Utrans Wines is part of Utrans Supply Chain Management, which is one of China’s largest importers and distributors of raw materials.
The company is growing its wine business at a rapid rate and increased its vinous imports from under 50 containers in 2009 to 200 by October this year, while it plans to bring in 400 containers of wine to mainland China during 2011.
A spokesperson from Utrans explained that the Chinese market is highly polarised, with a consumer either looking for very cheap fruity red wines, or extremely expensive Bordeaux, although they admitted that the demand for mid-priced products is starting to develop. “It will be a very big market and it is our job to educate consumers,” they said.
Of the 200 containers the company brought into China during this year, over 70% of the wine was from France, totalling 2.5 million bottles, of which just under 1m were from Bordeaux.
Growth areas outside France for Utrans are wines from Spain and Australia as well as Chile.
As for the full break-down of Utrans wine imports by country in 2010, see the list below:
Country Bottles
France: 2,500,000
Spain: 625,000
Chile: 500,000
Australia: 280,000
Italy: 240,000
Germany: 240,000
South Africa: 240,000
US: 80,000
New Zealand: 12,000
Patrick Schmitt, 18.11.2010
This is a total fabrication. Utrans charges wineries to attend these so called “Wine Tasting Events”, and give nothing in return. They are the real buyer. They tell you they will help you sell your wine, when they have you spend the money to market your wine to “their” buyers. They negotiate you down to the lowest price and promise a big order. But they order very small amounts and then they don’t have the money to pay you. I know of several wineries that are still waiting to be paid after 365 days! Then they tell the wineries it’s that their wine isn’t well accepted. Right now they owe more than they have in assets. I think they bit off more than they can chew.
Be careful, it looks as though this company will go out of business just like all the other Chinese companies.
Don’t get fooled!!
I fully agree with Mei Ling Utrans is not honest with no intrgrety Their Chairman Invited my company to a range of wine tastings in China we agreed this at ProWein in 2011 We had to pay Euro 4000 for a 21 day roadshow all was well managed with lots of people attending the wine tastings No business followed this trip and I learned from others on the trip that in 3years they have done no business We did not want to offer Utrans 365 day terms as this is certainly not common After countless emails phone calls and follow ups I have received not one return email from Utrans and I believe that they offer no real solution and wineries across the world should be carefully before attending the roadshow or extending terms You have been warned!