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The devil buys out the king
Duvel Moortgat has further expanded its speciality beer stable with the acquisition of the iconic Brouwerij de Koninck in Antwerp.
Brewing since 1933 under the auspices of the Van den Bogaert and Van Bauwel families, Brouwerij de Koninck is renowned for its eponymous pale ale.
Current annual volume is around 65,000 hectolitres but, in conjunction with Duvel Moortgat, Bernard Van den Bogaert aims to raise output substantially
“Because of the small size of our brewery, we have experienced a lack of commercial strength and distribution channels,” he said.
“But this acquisition is a logical step as, during the last couple of years, Duvel Moortgat has proven that it possesses the right experience; and the fact that the two breweries have maintained an excellent relationship for generations adds an extra dimension to this acquisition.”
The acquisition of the brand includes seven other properties in the Antwerp region along with 63 cafés and the beer trader Brouwerij De Valk, based in Wijengem.
As well as De Konink, Duvel Moortgat’s portfolio of beers now includes Duvel, La Chouffe, Liefmans, Maredsous and Vedett.
Ben McFarland, 26.11.2010