Treasury Wine Estates reshuffles its pack

Treasury Wines Estates, formerly Foster’s EMEA, has completed a restructuring of its wine business alongside several key appointments.

Three new departments have been created to cover key markets in mainland Europe, the Scandinavian monopolies and the UK & Ireland.

Managing director for Treasury Wine Estates, Peter Jackson, said the restructure would “bring our marketing and commercial teams together into one focused business, and will ensure that our customers and consumers have a dedicated approach in each of our key markets.”

Each of the new units will be headed by a general manager. Dan Townsend, formerly managing director for Maison Louis Latour, has been appointed to lead the UK and Ireland branch.

Europe will be managed by Calum Grant-Wood, who was previously regional manager of southern Europe for Treasury Wine Estates.

Another company hand, Jonas Hillergren, will stay in the Nordic sphere as general manager for the monopolies.

The appointments and restructuring were necessary following a number of departures from Treasury Wines Estates, including marketing director Richard Trimby, UK & Ireland commercial director Neil Barker and Stuart Pickles – commercial director for continental Europe.

Jackson added: “Richard, Neil and Stuart have been instrumental in growing our business and ensuring that our portfolio of brands have maintained a stronghold over our key markets.

“This restructure hasn’t been taken lightly but I believe that our new structure will take our business and brands onto a whole new level.”

Rupert Millar, 06.10.2010