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News
Virtual wine tastings for on-trade
In a UK first for the company, Heritage Wines has launched a “virtual tasting” of its portfolio aimed at the on-trade.
A series of online videos feature managing director Guy Adams tasting and highlighting the selling points of each wine on Heritage’s lists.
The videos are designed as visual aids for on-trade managers looking for new wines to add to their lists or as teaching tools for staff training days.
The initiative is a response to this month’s WSTA conference, which raised the issue of the growing need for greater online customer engagement in the drinks industry, particularly the on-trade.
Director Toby Mason said: “The majority of our wines come from high quality, enthusiastic wineries with superb reputations for creating great wines. Virtual tastings help to bring the credentials of each wine to life. Now, our customers are able to get first-hand tips on describing and selling each wine whenever they want.
“They can also use the Virtual Tasting footage to assist them with inspiration for new lists. It’s a great facility we’ve brought to our customers and hits on a growing trend for making wine information accessible and convenient too.
"Obviously, it doesn’t quite beat tasting a wine yourself, but it’s a pretty close second.”
For more information visit www.heritagewine.co.uk.
Rupert Millar, 21.09.2010
Hello Rupert,
Check out our Forrest Wines Youtube Channel. We have launched all our current vintages on this channel, linked through to our facebook page and soon to be on our front page of our website. Dr John Forrest talks about each wine, with video of our vineyards, and John’s food and wine pairing to go with it. We also have the virtual tasting videos in our cellar door tasting room for customers to browse themselves linked through to Youtube. I went to film school in the US and have a Full HD video production set up to create high end clips at the drop of a hat. This has been a great tool for us to promote our wines and engage with consumers directly. http://www.youtube.com/forrestwines
Cheers,
Trevor Loomis
Forrest Wines,
Marlborough, New Zealand