John Smiths Pub Darts on iPhone

Britain’s leading ale brand, John Smith’s has developed a new iPhone application, ‘Pub Darts’, to mark the launch of the third John Smith’s People’s Darts Championship.

The amateur darts tournament gives pub and club hopefuls the chance to play in front of a BBC TV audience on the famous Lakeside World Professional stage.

Pub Darts chalks up a number of ‘world firsts’ in iPhone application design and offers players a realistic darts playing experience. The app, which can be downloaded for free in the normal way via the iTunes store, or simply by clicking here, uses a unique combination of ‘drag and flick’ technology to aim and throw the dart.

Darts legend Bobby George said: “Pub Darts is a fantastic app for everyone that enjoys a game of darts. It will help players to develop their scoring strategy and it’s a great way to practise your ‘darts maths’ when you have don’t have access to a real board.”

Gareth Turner, senior brand manager, John Smith’s at Heineken UK added: “The Pub Darts app for the iPhone is a great way for consumers to practice their game in preparation for the John Smith’s People’s Darts Championship when they have left their arrows at home!”

Ben McFarland, 27.09.2010