Beefeater launches limited edition winter gin

Beefeater is launching a limited edition winter gin as a follow-up to its summer variety.

The winter variant will be available from October in 15 markets including the US, Spain, the UK and Japan, as well as travel retail outlets.

The new expression will feature “seasonably warming” flavours, such as cinnamon, nutmeg and pine, blended by master distiller Desmond Payne.

“I wanted to create a gin that would enhance the traditional Beefeater recipe and complement hot punches and other popular winter cocktails,” said Payne.

“Beefeater Winter Edition captures the familiar aromas of the season using a balanced combination of botanicals that are synonymous with that particular time of year.”

Beefeater brand director Simon Burley added: “As the world’s leading premium gin, we are committed to driving the category forward by introducing innovative new products and different serving suggestions.

“The release of the new Beefeater Winter Edition lends itself to creating new gin cocktails at home, as well as being an ideal seasonal gift so we are confident it will be just as successful as the summer edition.”

The gin will be available in Selfridges, Harvey Nichols, Fortnum & Mason and Harrods in the UK, as well as in duty-free and travel retail outlets, retailing for £17.99.

Marinel FitzSimons, 15.09.2010