Tuaca hits the road

Tuaca is taking to the streets this summer as the Brighton-born liqueur looks to recruit a new generation of consumers.

The Tuaca Riders sampling team will visit 19 towns and cities across the UK over the coming weeks, offering free chilled shots served on bespoke Tuaca-branded surfboard trays, as well as Tuaca flip-flops and take-home cards.

The crew has already turned heads in Brighton, Bournemouth, Croydon and London before heading off down to Cornwall later this week.

Fans of the drink will be directed from the take-home card to find out about other prizes on offer through clicking the ‘like’ button on the Tuaca facebook page: facebook.com/tuacaliqueur.
 
This activity aims to firm-up Tuaca’s popularity among snowboarding and surfing enthusiasts, following its sponsorship of the Relentless Boardmasters Festival and the Free Sports on 4Freeze Festival in 2009.
 
Charlotte Ashburner, senior brand manager for Tuaca at Brown-Forman, said: “Although Tuaca’s roots will always remain in Brighton, we are looking forward to bringing a free taste of Tuaca across the UK and exposing the brand to new consumers in our key regions.”

Scroll down to see where the Tuaca Riders will be pitching up over the course of the campaign:

Newquay, Thursday 5 August
Truro, Friday 6 August
Cardiff, Saturday 7 August
Bristol, Thursday 12 August
Cambridge, Friday 13 August
Cambridge, Saturday 14 August
Nottingham, Thursday 19 August
Sheffield, Friday 20 August
Doncaster, Saturday 21 August
Leeds, Thursday 26 August
Leeds, Friday 27 August
Horsforth, Saturday 28 August
Newcastle, Thursday 2 September
Newcastle, Friday 3 September
York, Saturday 4 September
Manchester, Thursday 9 September
Manchester, Friday 10 September
Liverpool, Saturday 11 September
Edinburgh, Thursday 16 September
Aberdeen, Friday 17 September
Inverness, Saturday 18 September

Alan Lodge, 03.08.2010