Sainsburys supermarket sweep at IWSC

Sainsbury’s products won more awards at the International Wine and Spirit Competition 2010 than any other supermarket.

The multiple-grocer won 11 medals including three golds, five silvers and three bronzes. In total it won eight more awards than the next closest retailer.

Justin James, category manager for beers, wines and spirits said of the results: “These medals recognise the hard work that goes into creating our great own-brand spirits.  

“We source from the very best suppliers in the world who have a real passion for their product, and working with the experts has really paid off.”  

Other supermarkets also fared well. Tesco picked up a gold (best in class) medal for its Finest 12 YO Whisky and a further two silver medals, again for whisky.

The Co-op and Waitrose won three silver medals and one silver medal respectively while Aldi pulled off a surprise win with its Oliver Cromwell 1599 Premium Gin, which was awarded the Gin and Vodka Association Trophy for Gin.

Sainsbury’s medal winners were:

Gold (Best in Class)
Dún Léire Single Malt Irish Whiskey 8 YO
Superior Dark Rum

Gold
Taste the Difference 12 YO Highland Single Malt Scotch Whisky

Silver
Taste the Difference Blackfriars London Dry Gin
Taste the Difference 12 YO Speyside Single Malt Whisky
Taste the Difference French Brandy XO
Taste the Difference XO Cognac Single Cru Grande Champagne
Taste the Difference 12 YO Armagnac

Bronze
Taste the Difference 12 YO Islay Single Malt Whisky
Sainsbury’s Finest Old Matured 8 YO Blended Scotch Whisky
Taste the Difference Irish Cream Liqueur

Rupert Millar, 02.08.2010