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Drinkaware up for top awards
Alcohol awareness charity Drinkaware has been shortlisted for two prestigious charity awards.
The alcohol-awareness organisation is up for both the Charity Times Charity of the Year Award and the Third Sector Excellence Award for Best Communications Team.
The past year has seen Drinkaware achieve record breaking numbers of visitors to their website, coupled by a month-on-month increase in the number of media hits generated by the organisation.
The nomination for the communications team is particularly pleasing for the charity, demonstrating Drinkaware’s ability to “provide consumers and the media with facts about alcohol and issues relating to alcohol misuse, championing the UK’s responsible drinking message through its small team”.
Over the last year the core team has increased Drinkaware’s media coverage by 480% with media hits from March 2009 to March 2010 in excess of 1,600.
Chris Sorek, chief executive of Drinkaware, said: “Challenging the drinking habits of the nation is not easy but the acknowledgement by these prestigious publications of Drinkaware’s efforts to educate consumers about alcohol and its effects, is testament to the importance and effectiveness of our campaigns and activity.”
Charity Times Award winners will be announced at the ceremony on 1 September 2010 at the Hilton Park Lane, London. The Third Sector Excellence Awards will be held at the Lancaster London Hotel on Thursday 23 September.
Alan Lodge, 11.08.2010