Argentine wine scoops innovation award

SIAL d’Or, the trade competition which rewards 30 international developments for their major commercial success in their national markets, has announced its 2010 winners.

The wine category winner is O2, a sweet white sparkling wine targeting "young active women" at 10.9% abv from Moët Hennessy Argentina.

SIAL d’Or highlighted some interesting developments such as Martini Soda from Italy – a mix between Martini Blanco and a sparkling soda with 8% abv and Shandy from Israel – a low abv beer with apple flavour.

256 products entered this year’s competition and all of them will be displayed during the exhibition in Paris from 17-21 October.

The competition recognises products in three segments: SIAL d’Or by Category; the SIAL d’Or by Country; and Global SIAL d’Or.

The winner of the top award – Global SIAL d’Or – will be announced during the official award-giving ceremony, held during the exhibition.

Valéry Lobry, SIAL’s general manager, said: “SIAL is the global reference for food innovation, its role is also to single out major trading successes in the food industry. SIAL d’Or is therefore a key moment of the exhibition.”

For the full list of SIAL d’OR winners go to www.en.sial.fr

Alan Lodge, 14.07.2010