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Casillero del Diablo at tennis masters
Chilean wine brand Casillero del Diablo is to be the official wine sponsor of the AEGON Masters Tennis at the Royal Albert Hall in December.
To promote the event the brand has launched an on-pack promotion offering consumers the chance to win prize VIP packages.
These include tickets to the tournament, complimentary bottles of Casillero del Diablo, signed merchandise from the players and £200 spending money.
The promotion will run across several lines including the Reserva Privada Sauvignon Blanc and Cabernet Sauvignon/Syrah wines and the brand’s sparkling brut Chardonnay.
Sainsbury’s, Morrisons and Waitrose will all be participating in the campaign.
Concha y Toro marketing manager Jason Duggan said: “With its season-ending status on the ATP Champions Tour, the AEGON Masters Tennis is one of the most prestigious tennis tournaments held in the UK. We are delighted to continue as the official wine sponsor of this tournament and look forward to seeing Tim Henman’s debut at the event.”
Other confirmed players at the competition include Pat Rafter, Goran Ivanisevic, Pat Cash, Mansour Bahrami, Mark Philippoussis and Peter Fleming.
Rupert Millar, 30.06.2010