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News
No Nonsense returns
John Smith’s Bitter has recruited Peter Kay to once again front its advertising campaign, five years after he last lent his name to the brand.
A trio of new adverts starring the former Phoenix Nights star will air nationally for six weeks.
Gareth Turner, senior brand manager at Heineken UK, brand owner of John Smith’s, said: “We reckon Peter’s return has come just at the right time.
"Four weeks of political campaigning is bound to have taken its toll on the Great British public – they’re in need of some no nonsense and a decent dose of light relief and Peter is the perfect man to deliver both.
"We’re living through some of the toughest times that anyone can remember and there’s never been a better time to champion a return to the values of No Nonsense, straight-talking. We know Peter Kay is the perfect man for the job.”
Ben McFarland, 13.05.2010