BBR and Financial Times link up

Berry Bros & Rudd and The Financial Times have announced a plan to offer readers exclusive wine deals, events, holidays and advice on cellar plans.

The Fine Wine Plan allows wine lovers access to all the wines in the merchant’s cellars from the largest to the smallest producers.

The plan aims to help people build up a fine wine cellar and receive advice from a wine advisor at Berry Bros on how and when to invest money.

The start up fee also includes a free case of Bordeaux 2009 held in bond. The Château Villa Bel-Air for the £100 a month plan, becomes Château Lynch Bages at £500 a month and Mouton at the top price of £5,000 a month. Monthly charges are also available at £250, £1,000 and £2,000.

Customers can choose to be as involved as much or as little in the process as they wish. Storage costs are kept low and management fees are ignored meaning more money is available to be invested in pricier wine.

Andy Davis, FT Weekend editor, said: “FT Weekend’s aim is to help you to make the most of your leisure time with fine writing and incisive comment on a wide range of subjects, from the arts to personal finance.

“In pursuit of that aim we are delighted to be working in partnership with Berry Bros & Rudd on the FT Fine Wine Plan.”

Simon Staples, Berry Bros’ sales and marketing director, added: “Working with the FT not only allows Berrys to reach new customers in the UK but in Asia where we have shops and businesses in Hong Kong and Japan.

“We are excited to be able to offer FT readers unique wine offers as well as fun events and holidays.”

Rupert Millar, 06.05.2010