Scotch whisky breaks export record

Scotch whisky global exports defied the downturn to hit record levels in 2009.

Figures published today by the Scotch Whisky Association show a 3% export value rise to £3.13 billion, representing a contribution of £99 every second to the UK trade balance. Meanwhile export volumes increased by 4% worldwide, the equivalent of 1.1bn 70cl bottles.

France and the US proved major contributors to this success, with both key Scotch markets increasing in value by 13%. Emerging markets also played an important role, with Brazil posting a 44% value increase.

This growth was tempered by a 9% value decline in the Asian market, driven by a 24% drop in South Korea as the country’s economy struggled. Despite its own financial problems, Japan showed an increase in Scotch whisky value exports for the first time since 2001.

Much of the category’s overall growth came from an impressive export performance in the second half of 2009, following a slow start to the year caused by trade de-stocking and consumer confidence dented by the wider economic environment.

The last 10 years have seen Scotch whisky shipment values increase by £977m, a rise of 45%. During the same period, volume shipments have increased by 13%.

Paul Walsh, chairman of the SWA, described the results as “an impressive performance, underscoring the importance of Scotch whisky to the UK economy.” He added: “The industry is continuing to invest and sustain its efforts to secure fair access to export markets.

“We look to the next UK government to work with us to build on Scotch whisky’s success in the future.”

Gabriel Savage, 15.04.10