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French Connection Champagne soon to hit UK shelves
Wine brand French Connection is expanding its portfolio with the release of a Champagne.
With an “imminent” retailer listing in the pipeline, the launch of the Champagne at the LIWF coincides with the brand’s 10th anniversary and its importer, Bottle Green’s 20th anniversary.
Speaking of the Champagne, Richard Hitchcock, marketing director at Bottle Green told the drinks business: “With the significant growth of French Connection Classics over the last three years, it was always important to eventually add the credibility of a Champagne to the portfolio.”
With a range of cuvées including a Brut NV (RRP £24.99) and a higher priced cuvée of Premier Cru fruit (RRP £29.99), the Champagne portfolio will also include a brut NV rosé.
Hitchcock added: “French Connection Champagne will be positioned between the grande marques and retailer own brands.
"We are delighted to announce that we already have an imminent listing and hope it is the first of many to further help drive the growth of the brand. We can now truly say that French Connection offers something for all consumer occasions.”
Jane Parkinson, 12.04.2010