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Drinkaware funds rugby-based alcohol education
A Drinkaware-funded scheme is to combine rugby training with alcohol education in an attempt to encourage UK youngsters to recognise the negative effects of alcohol consumption.
The pioneering project – Side Stepping Alcohol Misuse – is run by London Active Communities and Premier Rugby. It gets underway this month after receiving £100,000 funding from the Drinkaware.
Targeted at youths aged between 13-19, the programme will reach out to 12 disadvantaged communities within the UK including London, Leeds and Newcastle.
Community staff and local youth workers have volunteered to train the youngsters through the use of alcohol-based quiz questions and traditional rugby training.
Chris Sorek, chief executive of Drinkaware, hopes the project will change the attitudes and behaviours of young people.
He said: "We look forward to seeing the results and sharing good practice to help advance alcohol education”.
Natalie Verduystert, 25.02.2010