Tanqueray resists simple campaigns

Tanqueray gin has expanded its Resist Simple marketing campaign with the launch an online forum.

The website, WeResistSimple.com, “will connect consumers with celebrities, rising stars and a host of personalities who live rich, bold, interesting lives”.
 
“Just as Tanqueray is a gin chosen by people who embrace extraordinary things in life, WeResistSimple.com will serve as the ultimate portal for people to consume thought-provoking content from those who choose to stray from that which is predictable in their everyday lifestyle,” said Bill Topf, vice president of marketing for Tanqueray.

“Through WeResistSimple.com, we will celebrate these individuals who are not afraid to embrace complexity and encourage others to join them.”
 
This original platform of brand-curated information will feature blog posts from a panel of notable figures.

Their musings will touch upon a variety of subjects from film and family to nightlife and politics in a way that reflects their approach to getting the most out of the demanding lives people lead in today’s complex world.
 
Tanqueray WeResistSimple.com bloggers include:
 
·         Hill Harper – Actor
·         Sal Masekela – TV Personality
·         Mariel Haenn – Celebrity Stylist
·         Jonathan Mannion – Photographer
·         Coltrane Curtis – Entrepreneur

·         Rickey Kim – Editor & Blogger
·         Pete Chatmon – Film Maker
·         Vashtie – Music Video Director
 
·         the.LIFE files – Blogger
·         Eddie Cruz – Sneaker Aficionado
·         Kali Erwin – Mixologist
·         Dao-Yi Chow – Fashion Designer
·         James Andrews – Social Media Guru
·         Jason Geter – Entertainment Executive

Through their personal social media footprints and diverse backgrounds these influencers will provide insight into their lives and connect readers to their social network of today’s most notable icons.
 
"I live by a simple credo. ‘There is no box.’  The second you start limiting your full   potential by letting society dictate what you’re truly capable of is the second you stop living,” said TV personality Sal Masekela.

“I’m honoured to be amongst this diverse squad of individuals who have repeatedly chosen to break ground instead of building on an old foundation.”

Alan Lodge, 27.01.2010